• About us

    How we've got here, what we're building and where we're going

  • Company History


    A vision for better farming

    In 2011, two Stanford graduate students, Jorge (the former head of precision agriculture at Trimble) and Lee (a PhD student and roboticist), met while taking Steve Blank's Lean LaunchPad course. They converged on a wild ambition: to make farming more sustainable through robotics and computer vision. Together, they built and tested their idea in California's Central Valley - proving the applicability of machine learning, computer vision, and robotics to the field of agriculture. With an idea, support from friends & family, and a grant from the NSF, Blue River Technology was born.


    Meet lettuce bot

    The first smart machine—the lettuce bot—focused on lettuce thinning, a traditionally time-intensive and expensive task of eliminating unwanted lettuce seedlings, The lettuce bot automated this arduous process by taking images, identifying which plants to remove, spraying them, and verifying the accuracy and performance of the system, all in real time.


    See & Spray technology

    See & Spray is the next generation of Blue River's technology. See & Spray machines leverage deep learning to enable our machines to identify a greater variety of plants—both crops & weeds—with better accuracy, and then make crop management decisions on the spot. Custom nozzle designs enable <1-inch spray resolution, and powerful software powers faster and more agile crop protection. See & Spray is currently operating in weeding for cotton and soybeans.


    Blue River is acquired as subsidiary

    In September 2017, Blue River was acquired by John Deere. While remaining an independently-run subsidiary with entrepreneurial spirit, the partnership gives Blue River access and support from one of the world's leaders in precision agriculture.


    Continuing to develop exciting new technologies

    Crop protection is just the beginning. With the support of John Deere, Blue River is continuing to expand and explore a plethora of innovative new developments to support and empower those linked to the land.

  • The investors that supported us

    khosla ventures

    Pontifax AgTech

    Innovation Endeavors

    Data Collective
    Venture Capital

  • National Science Foundation

    This material is based in part upon work supported by the NSF under SBIR Phase I and II grants (1143463 and 1256596). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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